Ford previous this week raised the cost of the bottom Ford F-150 Lightning electrical pickup through hundreds—for the 3rd time in 4 months.
Simply 9 months since first deliveries, that places the bottom worth of the 2023 Ford F-150 Lightning just about 40{913245eabea901723f6f23dbc2031c63ab6fa64000e98dbba261148d532be0cc} upper than the unique base worth for the 2022 model-year electrical truck—$57,869, as opposed to $41,669.
That’s for the fleet-focused F-150 Lightning Professional with the usual vary battery (and 240-mile rated vary)—the similar mannequin already marked up through hundreds in October. The following-up mannequin, the Lightning XLT with usual vary battery, additionally will get a worth hike, to $65,365.
Fleet consumers apart, if customers need the prolonged vary battery pack and its 320-mile score, the price of access now stands at $82,869, for the XLT and that calls for further choices.
As gas costs proceed to trace downward, Ford may be making use of any other $100 worth hike for the vacation spot charge—to $1,895, integrated within the above costs. Ford had already raised the vacation spot charge for 2023 with the remaining worth hike.
2022 Ford F-150 Lightning
Ford this time pointed to the availability chain—which is what it did in October, and in August. Even though automakers seem to be break up on whether or not the worst of the ones problems are over, an annual survey discovered that EV battery prices soared in 2022, because of emerging uncooked subject material and battery element costs. The F-150 Lightning makes use of battery cells made in Georgia, as a part of a three way partnership with South Korea’s SK Innovation.
Best Lariat and Platinum variations of the F-150 Lightning seem untouched through this newest worth hike. The highest Platinum, simplest presented with the prolonged vary battery, begins at $98,319.
Ford stated that it is going to finish EV broker markups and haggling with new broker preparations that get started in January 2024. With those worth adjustments it can be offering some stage of runway to that. And it may also be lifting the low finish of the Lightning lineup forward of any other electrical truck because of arrive in 2024.
Ford F-150 Lightning Professional and E-Transit
“We alter pricing as a regular direction of commercial because of emerging subject material prices, marketplace components, and ongoing provide chain constraints,” stated Ford Professional spokesperson Elizabeth Kraft, in a reaction to Inexperienced Automotive Studies. Kraft additionally emphasised that retail order holders looking forward to supply are unaffected through this adjustment, as are industrial and executive consumers with a scheduled or dedicated order.
The extra puzzling piece of those worth hikes, possibly, is the place this positions Ford for what previous this yr gave the impression of a play to worth its EVs just like the Lightning for Ford Professional fleet services and products. Ford executives had prompt that low access costs for its Professional fashions stand as an incentive for corporations to interact within the corporate’s even larger industry play: instrument. With the order backlog Ford faces, that looks to now not be the concern—no less than now not for now.
