July 17, 2024
SEO – Search Engine Optimization Basics

SEO or search engine optimization is the process of optimizing page content to attract more search engine traffic. This traffic is referred to as organic or algorithmic search results, and is 100{913245eabea901723f6f23dbc2031c63ab6fa64000e98dbba261148d532be0cc} unpaid traffic. Other alternatives would include search engine marketing, where an advertiser pays for traffic on a pay per click basis.

Many argue that it is too competitive nowadays to out-rank your competitors in the search engines. This is partly true, if you are targeting a highly competitive niche or keyword. The solution would be to learn how to optimize your page content for search engine visibility, based on less competitive keywords.

Simply find a profitable niche, and begin searching for less competitive keywords in your market. For example if your main keyword is “auto insurance”, you could use Google’s Keyword Suggestion Tool to drill down deeper and expand your keyword list. You may alternatively use the long-tail keyword “cheapest auto insurance quotes online.”

Once you have at least 10 keywords or phrases, begin to analyze traffic stats and trends using Google AdWords Keyword Tool. This will give you an idea of the popularity of those specific keywords or phrases. Now you can use these keywords when creating or optimizing your page content.

Pay close attention to keyword density. This refers to the number or percentage of times a given keyword appears in your site content, and is usually ranked from highest to lowest. There are free keyword density analyzer tools online. Having keyword-rich content is a sure way to rank well in the searches, and could land you on the first page of the search results.