Online marketers are always looking for a new way to reach their targeted audience so they can generate more revenue. Solo ads represent one of the best ways to reach out to an established target audience and advertise or market products and services. There are several ways to acquire an ad in a targeted newsletter or email. Some online marketers contact the owner of the newsletter directly and request a solo ad exchange. Another approach is to join ad clubs, while others start their search in an ad directory. Let’s take a closer look and these various options that are available to you.
Solo Ads
First, it is important to understand the makeup and its purpose. They are targeted ads that appear in a newsletter or an email to generate a prospect’s interest in a product or service. The ads are usually targeted at a certain group of readers. For example, readers who like antique cars, sports, or gardening are typical, popular niches. The solo ad is the first ad appearing at the top of the newsletter, or it is contained within the body of an email. Generally, they are exchanged between the marketer and the newsletter or email list owner for either a set fee or a performance based option.
Directory
This directory offers the online marketer a list of sources that exchange solo ads or offer marketers ads in their newsletter, email or other publication. They offer important information like the contact source, conversion rate, cost per subscriber, and whether it is a fee exchange or performance based exchange. A lot of sites claim that they are a solo ad directory, but it is best to take your time and research around to find the top directory sites that offer the best exchange because there are many scammers out there who will simply take your money and the email list will either be of dead email addresses or the target audience will be unrelated to you. Buyer beware.
Tips
Solo ads are useless, if the newsletter only has a few hundred subscribers. Select those publications with several thousand opt in subscribers for the best results. Those with limited money to spend on marketing or purchasing, might consider an ad swap. This is equal opportunity advertising. Someone with a similar list agrees to publish your ad in their publication and you publish theirs in your publication. Check the solo ad directory for those that offer ad swaps.
