December 2, 2023

Modernization is key to the construction industry’s current project efficiency and profitability successes. Do you see technology playing a key role in shifting the diversity narrative in construction as well?

Oh, absolutely. As long as the industry keeps modernizing and innovating, keeping pace with the world around us, then that’s going to appeal to the younger generations that will likely have a greater impact in moving the diversity needle. But you also can’t run construction projects without the people needed to do the work, so this industry isn’t going to be all just tech people. It needs to be a balanced approach.

The industry has suffered from an ongoing labor shortage. We’ve argued that technology can help solve this by automating processes and putting innovations in place that appeal to those younger generations. But that’s only part of the problem. Recruiting future construction professionals has stalled as university programs, trade schools, scholarships, apprentice programs have been scrapped or are lagging in funding. How important is it to revitalize these efforts?

There should be more incentives for doing things like these. For instance, we actually do an apprenticeship program here where we take apprentices and have them work with foremen in order to build up their skillsets. Schools, in order to promote the trade industries, should make some sort of incentive for going into these industries. They need to make it more attractive as a career choice to younger folks. They should also do a better job marketing these to women and minorities as well. There are plenty of people out there who have never considered construction as an option.

Which leads me to another question: how do you sell the industry to folks that have largely viewed construction as too challenging, too unsafe, too outdated in terms of processes, etc. If you were going to pitch another professional — let’s say a younger female who happens to be of color — what might that pitch sound like?

Well, I would definitely note there is a lot of growth potential. I would say that there are programs where you can learn the skills needed in order to be impactful and be safe. I think if it’s a female, and this might sound silly to say, but I might say that you can learn how to build things or fix things yourself and that you won’t need to call a handyman every time something is broken. And building knowledge. For women today, it’s about empowerment. It’s about learning, growth and building out career paths. I think perhaps it might not be good to consistently point out that this has been a male-dominated industry. That could be discouraging to women.

That’s a very good point, and thank you for calling that out. If you could change on thing about diversity in construction right away, or if there is an area we should focus more on, what would that be?

It would be nice to eliminate the whole idea of gender and race in construction. I know why data is collected for this, but in truth, it shouldn’t matter. Even though it is illegal to base hiring practices on either of these things, there are still biases out there. Eliminating that bias would be nice. But it’s not going to happen overnight. I’m hoping that over time, it will become less and less of an issue.